Luminarios are one of the loveliest of the old customs still followed today in the southwest. They are small brown paper sacks, half filled with sand and a candle placed in the sand. On Christmas Eve these are lit and it is intended that by so having the way lit, it will help in guiding the Christ child to this home.
FISHERMAN'S WHARF IN SAN FRANCISCO
A scene typical of Fisherman's Wharf in San Francisco. Here are the luscious deep sea crabs and other shell-fish which are brought in daily from the Pacific and cooked in caldrons while you wait.
It's America's tallest indoor tree, symbol of Christmas in Cleveland for over a quarter of a century. Towering 60 feet tall, the Sterling Tree is festooned with 60 lbs. of icicles, 1,000 yards of tinsel, 1.500 ornaments. Once again, our Tree awaits you and our entire store family wishes you a happy holiday season.
Our finest collection of Personal Christmas Cards ever, is now on display! Come in NOW. Let us help you make a selection while assortments are complete. Ask to see the new "Hampton" designs. The cards illustrated have been selected from their 1957 albums. We are looking forward to seeing you.
The opening of this unique annual event, the first Saturday in December features huge fireworks displays, a big parade, river bank entertainment and fabulous Christmas lights and displays that brighten the city throuout December