Festival of Light

* FABULOUS WONDERLAND
* Annual Festival of Light
* DOWNTOWN FORT WORTH, TEXAS

This fairyland, dreqam-come-true picture, from Burk Burnett Plaza, among dazzling skyscrapers is unsurpassed in the nation. It is another first for aristichrome photography. Few cities are endowed with a near-by park, reflecting pool, tranquil shade, spreading sycamores, giant magnolias, dainty flowers or strolling foot-paths.

Christmas Gift Wrap

 

We're all wrapped up in Winblad's "Sprite" — wit and whimsy that is N-M's own-alone Christmas gift wrap in the world. Send your spritely gift along, .65 or 1.00 on bulky packages.

Neiman-Marcus     Dallas, Fort Worth, Houston 

Koko Inn

KOKO INN

Avenue Q at Fiftieth Street

Lubbock, Texas

• 146 Spacious Rooms

• Deluxe Suites

• 24 Hour Coffee Shop

• Dial Telephone

• Tropical Gardens

Webb Piano Co. Billboard

Music develops your children's personality. When they learn to play the piano, they're having Fun with a Future! Your children will thank you all of their lives, if they learn to play the PIANO while they are of the "LEARNING AGE." For every HOUR spent learning to play the piano your child is assured a THOUSAND HOURS of pleasure in later life! Today more than ever, children need the opportunity for self-expression and character-development that comes with playing the PIANO.

Texas Fruit Stand

A typical fruit stand in the Rio Grande Valley of Texas offers the visitor a delicious selection of oranges, lemons, tangerines, tangelos, limes and the famous Texas Ruby Red grapefruit.

Highway 59 Signs

U.S. Highway 59 entering Lufkin, Texas

 

Cowboy Cafe

A big Trexas welcome awaits you at Cowboy Cafe. Located on U. S. highways 54-87 and 385 in Dalhart, Texas. Laurence Melton, owner, invites you to see his relics of the Old West in his free museum. Cowboy Cafe is widely known for its fine food and western atmosphere.

My Place Buffet

MY PLACE

Blanco At Loop 410

San Antonio, Texas

A few choice dates are open for your holiday parties. Banquets,buffets, luncheons, dances for groups to 200. CVall for your reservations today.

Hondo Welcome Sogn

This sign, trade mark of Hondo, Texas, the source of publicity in national publications is distributed throughout the world. A tourists photographic delight. Hondo, a city of 6,000, was estaqblished in 1882. County Seat of Medina County, 40 miles west of San Antonio.

Card distribution by Hondo Chamber of Commerce
Photo by Whitey Zinsmeyer

 

Texas Ferry Boat

THE FERRY BOATS OF FORT ARANSAS, TEXAS, one of the many attractions of the Gulf Coast, operates 24 hours a day. It is the gateway to Padre Island.

 

Here I Am In Texas

The Lone Star State

Map: Greetings from Texas

Nickname — Lone Star State

1960 Population — 9,579,677

Area in Sq. Miles — 265,896

Entered the Union Dec. 29, 1845

 

Texas Turkeys

Cuero, Texas is the turkey center of Texas. The Turkey Trot is almost an annual festival when thousands of turkeys from nearby turkey ranches are marched down the main street of Cuero.

Sheraton-Dallas Hotel

THE SHERATON-DALLAS

Southland Center, Dallas, Texas

The new Sheraton-Dallas Hotel offers an exciting adventure in living. Let this wonderful hotel be your home while visiting the Southwest's most cosmopolitan city. completely air-conditioned, all 600rooms have outside view and built-in TV. Free Parking. Family Plan. Visit the Ports o'Call, the city's most distinguished and unusual restaurant.

Hemisfair '68 Tower

1968 World's Fair

HemisFair

April 6 to Oct. 6

San Antonio, Texas

TOWER OF THE AMERICAS,  HemisFair's 622-foot theme structure. Rendering shows the proximity of the 1968 Texas World's Fair to downtown San Antonio.

Harvesting Grapefruit

Harvesting Grapefruit

"The Lower RIO GRANDE VALLEY of Texas"

Grapefruit grows in abundance throughout the Valley as well as oranges, and are shipped to all points of the Nation. Only here in the Lower RIO GRANDE VALLEY does that soil, enriched by centuries of year-round sun and overflow from the "Big River," tint and sweeten the fruit to utmost goodness. The valley is fast becoming one of the leading resort areas of the nation. Warm winters, cool summers, with plenty of fruit, flower, and sunshine.

Big Tex

 

DALLAS, TEXAS

"Big Tex," Texas State Fair Grounds

Fotocolor by Stryker

postmarked 1959

Cowboy Shop

The Cowboy Shop

Most complete western store in the Southwest. Located on Highway 75 between Sherman and Denison, Texas.

Color by Charles Neblett, III

Harvesting Peaches

• HARVEST TIME IN PARKER COUNTY
• Luscious Peaches Ready for Market
• WEATHERFORD, TEXAS
Delicious peaches are one of the major crops in Parker County of which Weatherford is the county seat. Deep, sandy soil, ample rainfall and temperate climate combine to make this area ideal for fruit growing.

Lennox Hotel Smorgasbord

Smorgasbord

LENNOX HOTEL, GRAND PRAIRIE, TEXAS

This appetizing display of good things to eat shows why the Smorgasbord at The Lennox Hotel is so popular. The wide selection of attractive dishes appeals to the entire family.